"Honda DREAMO × THEO" Conducted a Trial Sale of Baumkuchen at Honda R&D Co., Ltd. (Tochigi)!
Over three days, from Tuesday, September 15, to Thursday, September 17, we conducted a field test using a food truck equipped with “THEO,” the Baumkuchen AI artisan, at Honda R&D Co., Ltd. (Tochigi).
During this demonstration, THEO baked and sold on-site an original Baumkuchen made with “Honda DREAMO,” a material derived from microalgae that Honda Motor Co., Ltd. is developing through its research and development efforts.
■ Overview of the Pilot Test
[Program Period]
September 15 (Tue) – 17 (Thu), 2026
[Venue]
Honda R&D Co., Ltd. (Tochigi)
4630 Shimo-Takanezawa, Haga Town, Haga District, Tochigi Prefecture
[Program Details]
・Deployment of food trucks equipped with THEO
・Live demonstration of baking Baumkuchen using the “Honda DREAMO”
・Sale of freshly baked Baumkuchen
・Demonstration of products and sales methods that combine new materials with AI-based firing technology
■ “Honda DREAMO × THEO”
This baumkuchen incorporates “Honda DREAMO,” a product currently under research and development by Honda Motor Co., Ltd. By carefully baking each layer one by one, THEO creates a baumkuchen that highlights the unique characteristics of “Honda DREAMO”—a creation made possible exclusively through this demonstration experiment.
Honda, which is taking on the challenge of creating new value beyond the realm of mobility, and THEO, which is working to preserve the skills of pastry chefs through the use of AI. We will explore the new possibilities for “food” that arise when technologies from different fields come together. Moving forward, THEO will continue to propose new ways to enjoy Baumkuchen and envision the future of artisanal craftsmanship through collaborations with various companies, communities, and ingredients.
■Honda Motor Co., Ltd.
Since its founding in 1948, Honda has been a comprehensive mobility company operating globally across a wide range of businesses, including motorcycles, automobiles, power products, and aircraft. Driven by “dreams,” Honda provides people with the joy of freedom of movement and new value through innovative technologies and ideas.
We view mobility as more than just a means of transportation; we aim to expand people’s possibilities and realize a freer, more prosperous society. Furthermore, we have set “zero environmental impact” and “zero traffic fatalities” as our long-term goals through our business activities, and we are advancing initiatives to realize a sustainable, safe, and secure society.
■FoodTech Meister, Inc.
Food Tech Meister Co., Ltd. was established in November 2020. It is a subsidiary of Juchheim Co., Ltd. and a venture company led by President and CEO Hideo Kawamoto. In the B2B market for confectionery and food and beverage, the company aims to provide one-stop support—ranging from product development, manufacturing, and sales to PR and marketing—for food tech equipment owned by domestic and international food tech startups, including the Baumkuchen AI artisan “THEO.” With its headquarters located at Juchheim’s Kobe headquarters, the company has begun collaborating with local confectionery shops, cafes and restaurants, hotels and wedding venues, theme parks, and food producers. It is also planning numerous projects involving food trucks equipped with THEO in collaboration with commercial facilities and local governments across Japan.
